I build systems. And I build the people who build them.

I’m Avi.

I build infrastructure, data platforms, and the engineering systems that support them.

I’ve been writing software since I was a teenager, and it’s been the center of my professional life ever since. Over the years I’ve worked across different countries, companies, and stages of growth. In the U.S. I’ve led infrastructure and data organizations as a Senior Director, and I’ve also chosen to stay close to the code as a Principal-level engineer.

Titles matter less to me than ownership. I care about building systems that scale without becoming fragile. Systems that behave predictably. Systems where responsibility is clear and automation replaces heroics.

I don’t separate technical architecture from organizational design. When ownership is unclear, data degrades. When incentives drift, systems decay. If you want durable infrastructure, you have to think about the whole system, not just the code.

This site is where I write about the things I’ve built, the things I’ve broken, and the tradeoffs behind real decisions. Infrastructure, data architecture, automation, engineering leadership, and the uncomfortable parts of scaling teams.

Outside of work, I live in Texas with my wife and four kids. I train endurance sports seriously and apply the same systems thinking to performance and discipline that I apply to software.

If you care about clear thinking, real systems, and long-term durability over short-term hype, you’ll probably feel at home here.